On-Page Search Engine Optimisation (SEO)
The success of your website depends on the quality of your on-page seo
If you want to have a successful website and not fall behind on search engine result pages (SERPs) then you need to make sure that your website is built and designed with on-page search engine optimisation (SEO) in mind. Without proper on-site SEO your website will not show up on search results for keywords or key phrases potential visitors are searching for – rendering your website useless.
For Search Engine Optimisation to have the desired effect on your website there are a number of elements that need to be updated, maintained and implemented. For non-seo oriented people this can be an extremely daunting task and for this reason Savvy Sprout offers on-page search engine optimisation as standard in all our website designs.
To give you a better idea of what on-page seo elements involved in making your website an online hit, we have discussed them a couple of the main ones below to show you what you should be doing, or getting from your seo company, to make your website a great success.
Elements in on-page search engine optimisation
Title Tags in on-page SEO
Title tags are a crucial element to on-page seo and how your website pages are shown and listed on SERPs. A title tag can be seen as the element of on-page search engine optimisation that describes pages and content on your website. The title tags of your various website pages need to be concise and descriptive.
Meta descriptions used to play a very important role in on-page seo in terms of search engine rankings. However, search engines have evolved and no longer emphasize this element. The reason why we have included this element as an important part of on-page search engine optimisation is that your page meta descriptions are the first encounters users get with your page and brand. Meta descriptions need to be well written and kept to a limited number of characters to ‘sell’ your landing page.
Heading tags in on-site search engine optimisation give your website pages and content structure and allow search engines to understand what your pages are about. It is important to follow the heading structure from H1 to H6 without skipping any heading tags. By doing this you create a clear path for search engines to follow. As these are descriptive elements in your on-site SEO it is important to give it some thought to accurately bring across your message to both users and search engines.
On-Page SEO Content
Content that is optimised for visitors and search engines that is both unique and informative is what you need to be producing. The on-page element of content creation and publication is the inclusion of keywords and key phrases. It is important to use these elements in a natural way that visitor will understand and find useful as keyword stuffing will only annoy readers and negatively impact your search result listings.
Page URL Structure
Many of the millions of websites around the world to do have user friendly or search engine friendly web page URL’s. This is an element of your on-page search engine optimisation that needs to be implemented as a matter of urgency to maximise the benefits attached to SEO. An example of a bad URL structure would be a query string (www.domain.com/index.php?id=1) as opposed to a custom URL (www.domain.com/page-name). By having custom URL structures that are relevant to your page content you allow both visitors and search engines to make sense of the content on your page.
If you have images on your web pages then you need to make sure that they have been optimised to account for load speed scores and search engine listings. If you have images that are large and have not been compressed you will be penalised as the large file size will impact your page load speed ranking – negatively impacting your on-page SEO efforts. It is also important to make sure that your images are search engine optimised so that search engine understand their role on the page and can index them under the images search field.
Social sharing and social interactions to and from your website are playing an increasingly important role in on-page search engine optimisation. By having social sharing buttons throughout your website on pages and articles, you give people the opportunity to share your content with their base of followers. This allows you to have a reach unlike any other advertising tool. For example, of you have 450 Facebook followers, 120 LinkedIn followers, and 170 Twitter followers and share a web page on each of those platforms, the page you shared would have reached 740 people with 3 clicks.
It is a widely known fact that search engines place heavy emphasis on page load speed when calculating how to rank web pages. This forms part of on-page search engine optimisation as your page content needs to be optimised in many ways to achieve a strong page speed score. The faster your page can load for your users, the more likely they are to carry on browsing through your website as they know they will get valuable information quickly.