Let Savvy Sprout steer your online marketing in right direction to get the inbound leads you need
Not too long ago online marketing consisted mostly of having a website or placing banner ads on other websites. Today, however, online marketing has evolved into a broader mix of elements that businesses need use to increase branding activities and boost brand visibility, credibility and sales.
The decision to use online marketing as an integral part of your marketing plan is no longer something that should be pondered, but instead is something that needs to be implemented, maintained and developed in your business as soon as possible.
Here at Cape Town design company, Savvy Sprout, we believe that your online marketing strategy is not only a component of your marketing mix. We believe that online marketing is the tool you need to grow and maintain your business in this increasingly digital era.
Online marketing services offered by Savvy Sprout include:
There are two main elements that form part of SEO, namely on-page search engine optimisation and off-page search engine optimisation. When combined, and done according to search engine best-practices, these two SEO factors make or break the success of your website. Within each of these SEO fundamentals there are a multitude of factors that need to covered, such as your title tags, heading structure, linking profile, content optimisation and many more.
Paid search marketing is also referred to as Search Engine Marketing (SEM) or Paid Search Marketing (Pay per Click – PPC). The paid search marketing platform of choice, and currently one of the most effective paid online marketing channels available in South Africa, is Google AdWords. Google AdWords allows you to directly advertise to prospects and clients who are searching your product or service online by placing ads on the top of Google search result pages.
Social media marketing as an online marketing activity refers to the process of gaining website traffic or attention through social media channels. Social Media channels include, among other, Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, and YouTube. Social Media marketing is centred around word-of-mouth and relies on news and updates that users grab users’ attention and encourages them to ‘share’ with everyone they know. If done correctly, social media marketing gives businesses an inexpensive marketing platform to share news, updates and stories about your product or service.
Online marketing services offered by Savvy Sprout helps you to:
Attract new customers
Online marketing activities help you attract new customers through your well-built and optimised website, organic search marketing (SEO), Paid Search Marketing (SEM), Social Media Marketing and Email Marketing. By attracting new visitors and prospective clients you are given the opportunity to build a relationship with them.
Convert visitors into leads
By successfully attracting new visitors and building trust with them you can find yourself in a strong position to convert them into new business. By using effective analytical tools, we can help you optimise your most visible and visited content to make sure that you can turn your new visitors into profit for your business.
Build strong relationships
Using online marketing as a tool to attract new visitors to your website is not enough to make your business great. Once you have their attention you need to build trust and loyalty by giving them valuable, accurate and revealing information. Once you have used online marketing as a tool to attract new customers and built trust, you can look at converting them.
Maintain customer loyalty
Converting visitors into new sales isn’t good enough for sustainable business. You need to be able to retain them as customers and constantly assure them that their investment in your product or service is the correct one. By using certain relationship building tools and constant visibility you allow yourself to be seen as reputable and reliable.