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Paid Search Marketing (PPC Advertising)
Make sure your campaigns have the desired effect and that you have cover whilst building up your organic rankings with PPC adverting.
Paid Search Marketing is also known as PPC (pay-per-click) marketing or advertising, CPC (cost-per-click) marketing, and many others. It is a search-based marketing activity similar to search engine optimisation whereby you advertise on Search Engine Result Pages (SERPs) or partner websites by paying each time your advertisement is clicked on (CPC) or each time your advertisement is displayed (cost-per-impression, also known as CPM).
Search engine advertising is one of the most popular forms of PPC and Google is known as the most popular search engine platform. It allows companies and advertisers to bid for ad placement in a search engine’s sponsored search result links when someone searches a keyword that is related to their business offering. PPC success depends on a wide range of factors and ensuring they all correlate is vital to PPC campaign success.
Why use Paid Search Marketing?
The most obvious reason for your business to make use of paid search marketing is that your product, service, or company listing will appear at the top of SERPs. With 75% of online browsers not going past the first page of search results it is vital that you get your results on the first page by either having strong organic search results or embarking on paid search marketing campaigns.
Paid Search Marketing campaigns are also very quick and easy to set up, maintain, or change. Your setup and any changes also reflect immediately so you don’t need to wait for your changes to take effect.
Tracking your campaign results are easy with paid search marketing campaigns. You no longer need to place advertisements and hope you get the desired results as you can track and amend search advertisements as you want. Along with tracking your campaigns successes is the ability for your paid search marketing ads to be highly targeted. You can schedule your ads to appear during certain times of the day and in certain locations – giving you increased control over your advert placements.