Search Engine Optimisation (SEO)
The success of your website depends on your Search Engine Marketing (SEM) / Search Engine Optimisation (SEO) results
Organic search marketing, more commonly known as Search Engine Optimisation, SEO, or on-site search engine optimisation, is an ongoing and extremely important online marketing activity whereby certain on-site and off-site elements of your website are modified according to the constantly changing search engine standards. If Search Engine Optimisation is done properly then it is a highly rewarding and very effective online marketing activity.
Search Engine Optimisation has the primary goal of positioning websites as high as possible on Search Engine Result Pages (SERPs) based on the input search engines receive from people searching certain keywords or keyphrases. Your main aim is for your website to rank as high as possible on these SERPs because without strong SEO rankings your website does not exist.
of online experiences begin with a search engine
of search result clicks are from organic search results
SEO lead close rate (8.5x higher than outbound)
of users never go past the first search result page
Why do you need Search Engine Optimisation?
If done properly, search engine optimisation, SEO, allows you to generate more visitors and leads through high search result rankings. SEO also gives your brand online credibility along with the opportunity to ‘sell’ your products or service around the clock. Along with proper SEO comes the need to accurately track visitor behavior and online performance with SEO analytics. This form of analytics is aimed specifically at analysing website information with the ultimate goal of tracking performance for accurate decision making and sounds strategies.
A major advantage of Search Engine Optimisation, is that organic search results are more trusted by searchers than paid search marketing results. Most people now days are clued up enough to realize that Google (and other search engines, such as MSN, Yahoo! and Bing) have a say in what shows up in their paid search results (Ads). It is also a known fact that organic search results attract more attentions from searchers than paid search results.
What elements are involved in Search Engine Optimisation?
Do you know your online target audience? Do you know what they are searching for when browsing online? Let Savvy Sprout help you gain the insight you need to have accurate keyword and key phrase targeting, which forms the foundation of your Search Engine Optimisation, SEO, campaigns and activities.
Your website design, structure, and content all integrate to form a vital role in website ranking on Search Engine Result Pages (SERPs). On-site SEO is the process of analysing and adjusting your website structure, updating and modifying SEO keyword targeting, and adhering to search engine updates and guidelines.
High quality inbound links from other websites, PR portals, social media channels, directories, and business partners form part of your off-site SEO activities that determine your popularity score and credibility. These two elements play a role in your overall search ranking so it is important that off-site SEO be carried out effectively.
The content on your website is the single most important part of SEO. Without content you wouldn’t have a website. For this reason search engine optimised content is critical in how your website performs in search engine results. Your SEO content requires high quality content containing keywords and on-site SEO
What are the benefits of search engine optimsiation (SEO)?
Search engine result pages (SERPs) are free of charge to your business outside of search engine marketing costs to get your business listed. When your listing gets onto the first search result page through efficient SEO practices you no longer need to utilise paid search marketing to get seen.
Increase in traffic
When search engine optimisation is done property as well as maintained and updated in accordance with search engine updates you will see a definite increase in online traffic. SEO results are no immediate, but the long term efforts are worth the wait.
Increased brand credibility
People trust search engines to deliver them the content they are searching for. By adhering to seo principles and getting the search engine results your brand will in turn become trusted by ranking high and search results – ultimately building brand credibility.
Search engine optimisation and the organic search results it renders have a much higher ROI than other online advertising methods. The reason for this is that you are not paying for your search result listings to appear as they are a result of best practice and dedication.
With search engine optimisation and the search results it renders you have the opportunity to get thousands of people visiting your website every month. Without SEO you will be missing out on this opportunity to expand your business and reach new heights.
Millions have websites
There are millions of websites around the world. Many of them to do not have SEO in place, or have weak search engine optimisation structures. For your website to stand out and be found you need to have SEO in place and know how to utilise it.
Get on the first page
75% of search engine users do not look past the first page of search engine results. If they cannot find what they are looking for they will search another term until they find what they need. For your website to be found with these searchers you need to make sure your search engine optimisation is getting you onto the first page of search engine result listings.
Unlike most advertising campaigns, SEO is more permanent and does not end when your daily or monthly budget is depleted. If you stay on top of search engine updates and apply changes your results will last and deliver results unlike any other advertising campaign would be able to. Savvy Sprout offers search engine optimisation to remove the guess-work you might need to make your website work.