Earlier this week social media giant, Twitter, was dominating news around the world with the announcement that they will slowly be introducing ‘buy’ buttons onto their social media platform – allowing tweeters to purchase products directly from tweets. Twitter has the following to say:
Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.
The main reason behind the introduction of the buy button from Twitter is to make shopping from mobile devices on social media as easy and convenient as possible. Twitter elaborates on this to say that users will gain access to exclusive offers and merchandise “they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS.” As for businesses and how this will impact how they go about increasing sales Twitter highlights that “sellers will gain a new way to turn the direct relationship they build with their followers into sales.”
To make purchasing on social media platform, Twitter, possible they partnered with Fancy, Gumrod, Musictoday and Stripe as initial platforms for testing, with the promise of more partners to follow alongside ongoing developments.
Concluding this announcement Twiiter says, “In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery. We built this test experience with your trust and security at the forefront. Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information. Of course, you can always remove this information from your account. Your credit card is processed securely and won’t be shared with the seller without your permission.”
To find out a little more about the Twitter buy button take a look at the video below: