To get the best out of your website there are certain criteria that need to be met
Your website is one of your most powerful marketing and branding tools. That is, if it is done correctly and gives the users what they need. Below is a breakdown from Savvy Sprout regarding all the important website must-haves to make your website a success and get the results that you need to prosper.
You HAVE to have a website that is scalable according to users’ devices. More and more people are accessing websites via mobile devices so leave this web design component out and you WILL lose visitors!
Meaningful Website Design
Make sure that you design a website that meets your aims and objectives of having a website. Don’t just have a website for that sake of having one – have a website that fulfills a specific need!
Be sure to lead your visitors in the direction you want them to go. Make navigation easy and have information readily available. You do not want visitors wondering what they need to do or having to search for the information they require.
Getting people onto your site is one thing, getting them to reach out to you is another. Make sure you have clear and strong call-to-actions.
Unique High Quality Content
For your website to prosper you need high quality, unique and sufficient content to satisfy both your visitors’ needs and search engines.
You need to give your brand a personality as well as your visitors a platform for interaction, which social media does. Drive social followers to your website with informative website content sharing to drive conversions.
Make sure that your website is secure and up-to-date with clean code and strong passwords. If you use a CMS system make sure that all versions, themes and plugins are updated to reduce the possibilities of security breaches.
On-page and off-page Search Engine Optimisation needs to meet search engine requirements and follow best practices. Implement SEO tracking tools and analytics to stay on top of SEO changes so you can gain maximum benefits.
Search engines can’t read images so make sure that all your images are optimised for speed and search engines. Be sure to use ALT image tags to describe your images and make them relevant to search engine crawlers.
Nobody wants to wait for a website to load. Make sure that your websites is rendered quickly by making sure that all elements of your website are optimised and that you do not use too many large images or videos.
Facilitate usability by including an HTML version of your sitemap where your visitors can get access to all your website content in one place and select the information they require.