Savvy Sprout Articles

Stay up to date with the latest news, developments and updates in the Search Engine Optimisation (SEO), Paid Search (PPC), Website design and Digital Strategy world so that you can stay informed to ensure you make educated decisions..

HTTPS migration – Google Chrome’s final warning

Understanding what HTTPS, the impact it has on your site and how you can do the migration   In a previous post, we discussed HTTP vs HTTPS – SSL certificate impact on search engines (ssl seo impact). We looked into the reasons why the HTTPS migration movement is...

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HTTP VS HTTPS – SSL certificate impact on search engines

[vc_row][vc_column][vc_column_text]Keeping your personal information private is an ongoing and increasing concern for online users. With the technological advancements of digital channels, e-commerce, artificial intelligence and social media, it is becoming difficult...

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What constitutes good SEO content?

[vc_row][vc_column][vc_column_text]For quite some time now, conventional SEO has been a thing of the past. With regular search engine algorithm updates from search engine giant, Google, sticking to strict guidelines has become more important than ever – rendering...

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What is responsive website design?

[vc_row][vc_column][vc_column_text] Does your website need responsive design? The answer is YES! Ever since the dawn of the smartphone and tablet, as well as increased global access to internet services, the use of these devices to surf the web has grown at an...

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5 ways to turn your website into your best lead generator

Your website needs to be a strategic lead generation tool, not just a public face of your brand In modern day marketing your website is more often than not the first point of contact a potential customer will make with your business or brand. For this reason the...

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What is Search Engine Optimisation (SEO)?

An overiew on what SEO is, why you need it and how it works   A question we get asked all too often is "What is search engine optimisation?". Search Engine Optimisation, also known as SEO, is a vital element of your online marketing activities. Without it your website...

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Google My Business – A step by step guide

We guide you on how to set up and manage your Google My Business listing   Our previous post titled "Google releases new application – Google My Business" provided an overview of the new business suite of tools for businesses by Google. With this step by step guide we...

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Google releases Google My Business

Recently the internet search giant, Google, introduced a new online tool to help businesses get found online called Google My Business.   This new one-stop-shop suite of online marketing tools gives users the ability access all their Google business applications in...

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Why you need brand consistency

Building a brand without brand consistency will negatively impact public perception   Building a brand can be a tiresome and tough business activity. Not building your brand in the right way from the offset can cost a business a lot of time, money and customers.  ...

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Building your brand online

Ensure future growth with a strong online brand   Savvy Sprout understands that running a small business, or any size business for that matter, is tough. Running your business when you have endless amounts of information and many different marketing channels makes it...

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How having a user-friendly website benefits your business

In the modern digital world not having a website will ultimately lead you towards a dead end. Having a website that is not user-friendly will lead you down the same path so take a look at some of the ways that dedicating some time can result in you having a more...

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Mobile user experience a ranking factor

With the increase in mobile usage, Google may start to penalise websites that do not deliver a pleasant mobile user experience A recent article by Search Engine Land indicates that inside information gathered by their experts show a push from Google to consider...

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SEO Trends 2015

Tips and suggestions for the year ahead with SEO trends 2015 If you haven’t yet looked at your SEO plan for the year ahead or have a plan, but you are not quite sure if it is in line with SEO trends 2015 then spend some time reading through this article. Since the...

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Mobile usability now a Google ranking signal in mobile search

Google recently made a very big announcement that it was to start including mobile usability of websites as a ranking signal in all mobile search queries. During the latter part of 2014 we wrote an article “Google considers mobile user experience as a ranking factor”...

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The dangers of cheap website design

We do not know a single person or business that does not like a great bargain. More often than not there is nothing wrong with bargain hunting or shopping for the cheapest possible option. But, when it comes to your online brand via your website, the cheapest possible...

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Making sense of Google algorithm updates

Making sense of Google algorithm updates Over the last couple of years, Google has issued a number of different algorithm updates in the effort to provide users with accurate and high quality search results. There have been four main algorithm updates...

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