Digital Strategy AGENCY IN CAPE TOWN
Unleash your true online potential with strategic digital strategy that gives you direction, purpose and an end goal
No matter the form of marketing, having a plan and strategy is the key ingredient to overall campaign success. In the world of digital having a digital strategy and plan is even more important and the digital arena is often characterised by its dynamic nature with ever changing social media platforms, regular SEO algorithm updates, web design updates and increased number of online PR portals.
Being branding specialists, when we create digital strategies we do not only look at your direct needs and requirements. When creating a digital strategy we take a step back and look at your overall brand, your vision, target audience, goals and past as well as current marketing campaigns. Once we have all the facts and insights we proceed in compiling a digital strategy that is as unique as your business is.
The dangers of isolated marketing and digital efforts
Many businesses around the world are faced with the problem of having multiple social media channels, a static website, a blog that get updated once a quarter, random press releases, non-existent SEO management and sporadic PPC activities. Each of these digital platforms are very powerful in creating brand awareness, but when these activities or campaigns are carried out in isolation they are all destined for failure. The only way for your digital strategy to work and deliver results is by combining them and managing them from a single source.
Companies that pay careful attention to the needs of their target audience, that make an effort to integrate their marketing efforts and carefully select the most appropriate channels tend to reap the greatest rewards.
When companies embark on the journey to digital success they will very quick come to realise the importance of an integrated digital strategy as opposed to random marketing efforts. When you combine all your social media channels, have a dynamic website, have an interactive and active blog, compile a detailed content plan and sign up for SEO management with integrated PPC campaigns they almost immediately start realising the benefits.
Do you need some direction with your digital campaigns?
WHY DOES YOUR BUSINESS NEED A DIGITAL STRATEGY?
You lack direction and goals
Many businesses currently function without a digital strategy and do not have clear cut goals for what they would like to achieve in the digital space. It is going to be very difficult to get new customers, build strong relationships with existing customers and achieve company-wide buy-in without defining digital goals and objectives. Without goals it also becomes more difficult to track progress and define successes.
You’re not optimising
Every company should have a website and should have a fully functional, modern and responsive website. Every company with a website should have access to analytics and detailed reporting to review and use for decision making. If you do not have access to detailed analytics, or even worse don’t have a website, then you are in desperate need of a digital strategy and detailed consultation to bring your marketing efforts in line with modern marketing practices.
You are targeting the wrong audience
Digital is one of the most measurable mediums in the marketing mix, but knowing what to do with analytics and data can be the difference between success and failure. Not having any analytics or reporting platforms in place is a recipe for disaster as there is no way of knowing anything about our digital performance.
Competitors are more visible than you
If you do not have a digital strategy with clear objectives and actionable tasks then you can be sure that your competitors will realise this and will not hesitate to take full advantage of this. If you lose out on digital market share then you are losing a major revenue stream and will very quickly start to feel the pain.
You have no integration
Putting your marketing efforts into silos and isolating them from one other is not going to get you anywhere. You also run the risk of losing integration efforts when using a different company for each digital function as one does not know what the other is doing. Integration and collaboration is the key to success. Digital strategies can start to become successful when all elements are integrated and talking to each other and sending out the same message.
Your business is not dynamic or agile
The digital world is characterised by being extremely dynamic and open to constant change, development and updates. Do you have an action plan in place if a new social media channel is launched or if there is a major search engine algorithm update? Developing a digital strategy will assist in removing some corporate rigidity and allow for some marketing flexibility to develop with the industry and always stay on top of developments and changes.