Cost-effectively grow your business with email marketing – an integrated marketing platform
The development, evolution and ever increasing success of new marketing channels, such as social media, have relocated the focus of marketers’ attention and budgets. Email marketing has come to be known as a spam tool that can damage your brand, but in reality is one of the most effective marketing channels available if done correctly.
Contrary to many other marketing channels, email marketing is an incredibly credible, targeted and profitable channel that when combined with email marketing analytics can deliver results most channels couldn’t. The key to experiencing the benefits and seeing the results from email marketing is that all forms of electronic marketing needs to be permission based. This development has not only removed major spam players and elements; it has also given email marketing the platform it needs to succeed by not being spammy or heavily sales oriented.
Permission based marketing is an activity whereby companies get buy-in from customers and prospects to opt into receiving news, updates, promotions, etc. via email. Using opt-in lists as your foundation for email marketing provides you with a reader-base that has opted into receiving news and updates from you and not the other way round– increasing its effectiveness. If you are preparing and delivering content to your readers that is meeting their needs and encouraging interaction then email marketing will bypass all the clutter associated with many other marketing channels and deliver your message with accuracy and at a significantly lower cost.