Get found with Search Engine Optimisation (SEO)
The success of your website depends on your Search Engine Optimisation efforts as part of your wider digital marketing strategy
Search Engine Optimisation has the primary goal of positioning websites as high as possible on Search Engine Result Pages (SERPs) based on the input search engines receive from people searching certain keywords or keyphrases. Your main aim is for your website to rank as high as possible on these SERPs because without strong SEO rankings your website does not exist.
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High quality inbound links from other websites, PR portals, social media channels, directories, and business partners form part of your off-site SEO optimisation that determine your popularity score and credibility. These elements play a role in your overall search ranking so it is important that off-site optimisation be carried out effectively. It is also crucial to realise that building links, networks and an online reputation is a skill and if done incorrectly can cause a lot of damage.
One of the most important parts of SEO is being able to gain access to analytics and reporting. Analysing your seo performance and gaining insights gives you an idea of historical performance, how rankings are progressing and if there are certain things that need to be fixed. If your SEO company is not providing you with in-depth analytics and reporting with actions plans and explanations then you need to make a change as understanding is vital to planning.
- Optimised content 100%
- On-page SEO 100%
- Keyword Targeting 100%
- Off-page SEO 100%
- Link profiling & Analysis 100%
- Clean Code 100%
- Penalty tracking 100%
Do you know why your business needs search engine optimisation to thrive online?
If done properly, search engine optimisation, SEO, allows you to generate more visitors and leads through high search result rankings. SEO also gives your brand online credibility along with the opportunity to ‘sell’ your products or service around the clock. Along with proper SEO comes the need to accurately track visitor behaviour and online performance with SEO analytics. This form of analytics is aimed specifically at analysing website information with the ultimate goal of tracking performance for accurate decision making and sounds strategies.
A major advantage of Search Engine Optimisation, is that organic search results are more trusted by searchers than paid search marketing results. Most people now days are clued up enough to realise that Google (and other search engines, such as Yahoo! and Bing) have a say in what shows up in their paid search results (PPC Ads). It is also a known fact that organic search results attract more attentions from searchers than paid search results.
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What are the benefits of online search for your business?
Using a wide range of search engine optimization tools, we are able to get the best results out of your SEO journey , you need to make sure that you partner with a company that truly understands your needs, what your business required to go to the next level and what is technically required to make your needs become a reality. Here at Savvy Sprout we have an in-depth understanding of the SEO landscape and constantly invest in training and education to ensure we stay atop of industry innovations and developments. We also provide local SEO services, being a local Cape Town based SEO agency ourselves.
When done properly, results from search optimisation have a long-term effect. This means that short term bridging costs mentioned above can be reduced as organic search rankings, which are more credible than ads, are consistent. By minimising ongoing high advertising spend towards a lower and more sustainable organic ranking, the total cost of being found online are lower.
The first step in getting more people onto your website is ensuring that your website if fully optimised according to the latest SEO principles with clean code so that you can see increased enquires and ultimately higher sales.
When you visit a website you only see the pretty pictures and text that is front of you. Most people visiting your website are not aware of the coding complexities that happen in the background for every search query and click of a button. To make sure search engines and website users get the best possible experience, it is crucial that all elements of the website come together to paint a single coherent picture of the business, its’ principles, products or services.
This may seem like a simple process, but there are many technical aspects that need to be emphasised and adhered to to ensure that your website meets the mark and has the desired rankings and high rankings contribute hugely towards increased brand credibility.
To be able to reach the 1st page of Google, there are many SEO principles and processes that need to be adhered to. By partnering with an search engine optimisation company like Savvy Sprout you can rest assured that your website is getting that attention it needs to meet all the requirements of a 1st page Google website.
There are quicker options such as pay per click advertising but SEO has a long term and lasting effect on search traffic, which ultimately has an effect on your bottom line as increased visitors more often than nor result in increased sales.