HOW TO BE FOUND ON GOOGLE

Search Engine Optimisation (SEO)

The success of your website depends on your Search Engine Marketing (SEM) / Search Engine Optimisation (SEO) results

Organic search marketing, more commonly known as Search Engine Optimisation, SEO, or on-site search engine optimisation, is an ongoing and extremely important online marketing activity whereby certain on-site and off-site elements of your website, along with high quality content, are modified according to the constantly changing search engine standards. If Search Engine Optimisation is done properly then it is a highly rewarding and very effective online marketing activity.

 

Search Engine Optimisation has the primary goal of positioning websites as high as possible on Search Engine Result Pages (SERPs) based on the input search engines receive from people searching certain keywords or keyphrases. Your main aim is for your website to rank as high as possible on these SERPs because without strong SEO rankings your website does not exist.

Keyword Targeting
Do you know your online target audience? Do you know what they are searching for when browsing online? Let Savvy Sprout help you gain the insight you need to have accurate keyword and key phrase targeting, which forms the foundation of your seo campaigns and activities. We have the experience and skills to provide you with the best possible keyword combinations and how to optimise them to get the best possible outcome.
On-Page SEO
Your website design, structure, and content all integrate to form a vital role in website ranking on Search Engine Result Pages (SERPs). On-site SEO is the complicated process of analysing and adjusting your website structure, architecture, metadata, updating and modifying SEO keyword targeting, and adhering to search engine updates and guidelines. Only when all these seo elements are correctly optimised can your website start to reap the benefits of all the combined efforts.
Off-Page SEO
High quality inbound links from other websites, PR portals, social media channels, directories, and business partners form part of your off-site SEO activities that determine your popularity score and credibility. These elements play a role in your overall search ranking so it is important that off-site SEO be carried out effectively. It is also crucial to realise that building links, networks and an online reputation is a real skill and if done incorrectly can cause a lot of damage.
SEO Content
The content on your website is the single most important part of SEO. Without content you wouldn’t have a website. For this reason search engine optimised content is critical in how your website performs in search engine results. Your SEO content requires high quality content containing keywords and on-site SEO to make sure it back build up the trust, authority and reliability it needs to be prioritised in SERPs.
SEO Analytics & Reporting
One of the most important as well as valuable parts of SEO is being able to gain access to analytics and reporting. Analysing your seo performance and gaining insights from your reporting gives you an idea of historical performance, how rankings are progressing and if there are certain things that need to be fixed. If your SEO company is not providing you with in-depth analytics and reporting along with actions plans and explanations then you need to make a change as seo analytics and reporting is the backbone you understanding your investment.
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Why do you need Search Engine Optimisation?

If done properly, search engine optimisation, SEO, allows you to generate more visitors and leads through high search result rankings. SEO also gives your brand online credibility along with the opportunity to ‘sell’ your products or service around the clock. Along with proper SEO comes the need to accurately track visitor behaviour and online performance with SEO analytics. This form of analytics is aimed specifically at analysing website information with the ultimate goal of tracking performance for accurate decision making and sounds strategies.

A major advantage of Search Engine Optimisation, is that organic search results are more trusted by searchers than paid search marketing results. Most people now days are clued up enough to realise that Google (and other search engines, such as Yahoo! and Bing) have a say in what shows up in their paid search results (PPC Ads). It is also a known fact that organic search results attract more attentions from searchers than paid search results.

Do you need help getting your SEO set up and tracked?

What are the benefits of SEO?

To be able to get the best results out of your SEO journey , you need to make sure that you partner with a company that truly understands your needs, what your business required to go to the next level and what is technically required to make your needs become a reality. Here at Savvy Sprout we have an in-depth understanding of the SEO landscape and constantly invest in training and education to ensure we stay atop of industry innovations and developments.

Search engine result pages (SERPs) are free of charge to your business outside of search engine marketing costs to get your business listed. When your listing gets onto the first search result page through efficient SEO practices you no longer need to utilise paid search marketing to get seen.

When done properly, results have a long term effect so short term bridging costs can be reduced as organic search rankings, which are more credible than ads, are consistent. This reduced the total cost as these costs are maintenance driven and not click based, which can very quickly incur significant costs.

The first step in getting more people onto your website is ensuring that your website if fully SEO optimised with clean code so that you can see increased enquires and ultimately higher sales.

When you visit a website you only see the pretty pictures and text that is front o you. Most people are not aware of the coding complexities that happen in the background for every search query. To make sure search engines and website users get the best possible experience it is crucial that all elements of the website come together to paint a single coherent picture.

People trust search engines to deliver them with the content they are searching for. By adhering to SEO principles and getting the search engine results your brand will in turn become trusted by ranking high and search results – ultimately building brand credibility.

This may seem like a simple process, but there are many technical aspects that need to be emphasised and adhered to to ensure that your website meets the mark and has the desired rankings and high rankings contribute hugely towards increased brand credibility.

75% of search engine users do not look past the first page of search engine results. If they cannot find what they are looking for they will search another term until they find what they need. For your website to be found with these searchers you need to make sure your search engine optimisation is getting you onto the first page of search engine result listings.

To be able to reach the 1st page of Google, there are many SEO principles and processes that need to be adhered to. By partnering with an search engine optimisation company like Savvy Sprout you can rest assured that your website is getting that attention it needs to meet all the requirements of a 1st page Google website.

When search engine optimisation is done property as well as maintained and updated in accordance with search engine updates, you will see a definite increase in online traffic. Results are not immediate, but the long term efforts are worth the wait.

There are quicker options such as pay per click advertising but SEO has a long term and lasting effect on search traffic, which ultimately has an effect on your bottom line as increased visitors more often than nor result in increased sales.

Search engine optimisation and the organic search results it renders have a much higher ROI than other online advertising methods. The reason for this is that you are not paying for your search result listings to appear as they are a result of best practice and dedication.

Google is by far the most dominant search engine platform. Google regularly posts algorithm updates that include penalties for incorrect set-up and configuration. Make sure you your website is set up in such a way that your risk of penalty is severely reduced so you can enjoy ongoing online growth.

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