On-Page Search Engine Optimisation

Take control of your SEO rankings by implementing best-practice on-page SEO strategies.

If you want to have a successful website and not fall behind on search engine result pages (SERPs) then you need to make sure that your website is built and designed with on-page search engine optimisation (SEO) in mind. Without proper on-site SEO, your website will not show up on search results for keywords or key phrases potential visitors are searching for – rendering your website useless.


For Search Engine Optimisation to have the desired effect on your website there are a number of elements that need to be updated, maintained and implemented. For non-SEO oriented people this can be an extremely daunting task and for this reason, Savvy Sprout offers on-page search engine optimisation as standard in all our website designs. To give you a better idea of what on-page SEO elements involved in making your website an online hit, we have discussed a couple of the main ones below to show you what you should be doing or getting from your SEO company, to make your website a great success. To make the most out of your SEO efforts it is crucial to not isolate SEO areas and include off-page SEO in your optimisation plans.

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In the past SEO, and more specifically on-page SEO, has been associated with mostly keyword-only approaches that included that the use of repetitive keywords on a page and on multiple locations throughout a website. Today, though, search engines have become extremely sophisticated and can now interpret. Keywords now take on a relevance and contextual role, which requires careful planning.



The content on a page and website is what ultimately determines the positioning of a web page on a Search Engine Results Page (SERP). Content is what your visitors are after and is the element with the highest score weight of all SEO elements. Good, unique and consistent content is what you should be striving for.


Code is a very important element of SEO best-practice. Not only should your website be made up of clean code and load quickly, it also needs to have SEO optimised coding elements to make sure search engines have what they need to score your pages. Here we look at things like your page meta date, url’s (structure ,redirects, etc.) alt image titles and many more.


It is a widely known fact that search engines place heavy emphasis on page load speed when calculating how to rank web pages. This forms part of on-page search engine optimisation as your page content needs to be optimised in many ways to achieve a strong page speed score. The faster your page can load for your users, the more likely they are to carry on browsing through your website as they know they will get valuable information quickly.


Mobile-friendly website design and mobile optimisation makes sure that visitors using mobile devices can view content correctly and have a pleasant experience. Because mobile devices mostly make use of mobile data, site speed, page speed and image size becomes even more important than before. For mobile you want to include thing like compressing optimising images, leverage browser caching, and many more.
  • Meta data 100% 100%
  • Header tags 100% 100%
  • URL Structure 100% 100%
  • Usability 100% 100%
  • Content 100% 100%
  • Keywords and Key Phrases 100% 100%
  • Internal Linking 100% 100%
  • Image Optimisation 100% 100%
  • Mobile-friendly Design 100% 100%
  • Site and Page Speed 100% 100%

Why does your website need on-site SEO?

SEO as a collective can be broken down into 2 main components, namely on-page seo (also known as on-site seo) and off-page seo. At a very high level, on-page is everything that you can control on your actual website. You have slightly less control over off-site seo and that arm requires a different set of tactics to make it successful.


As you have the most control over on-site seo factors, it should be seen as this first and most important step in getting your seo scores up to date. on-page elements include thins like internal page and blog linking, the actual content on your website, your page metadata (title, description, keywords, etc.) and your pages structural elements. When all these elements are fully optimised then your page becomes more relevant and understanding, which is what search engines need to rank and interpret information.


The main aim of on-page SEO is to make thing as easy as possible for search engines and website users so that they can:

  • Understand what a specific web-page and website is about
  • Find relevant page content based on their specific search query
  • Based on the page content, see the search engine page ranking as appropriate based on the quality of the content


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What are the benefits of on-site SEO?

The goal of SEO is to be found to increase visitor counts and conversions. By having a clear on-site seo strategy with completely optimised pages allows you to provide meaningful information to Google to in turn reward you with better rankings. If all your on-page seo elements are working together then you will no doubt be providing a memorable user experience that will leave a lasting impression.

Title tags are a crucial element to on-page seo and how your website pages are shown and listed on SERPs. A title tag can be seen as the element of on-page search engine optimisation that describes pages and content on your website. The title tags of your various website pages need to be concise and descriptive.

Meta descriptions used to play a very important role in on-page seo in terms of search engine rankings. However, search engines have evolved and no longer emphasise this element. The reason why we have included this element as an important part of on-page search engine optimisation is that your page meta descriptions are the first encounters users get with your page and brand. Meta descriptions need to be well written and kept to a limited number of characters to ‘sell’ your landing page.

Heading tags in on-site search engine optimisation give your website pages and content structure and allow search engines to understand what your pages are about. It is important to follow the heading structure from H1 to H6 without skipping any heading tags. By doing this you create a clear path for search engines to follow. As these are descriptive elements in your on-site SEO it is important to give it some thought to accurately bring across your message to both users and search engines.
Modern day business is about speed and efficiency and it is no different with your website. Not only do your visitors not wan to sit around waiting for information to load, search engines also wont tolerate it.

It is a widely known fact that search engines place heavy emphasis on page load speed when calculating how to rank web pages. This forms part of on-page search engine optimisation as your page content needs to be optimised in many ways to achieve a strong page speed score. The faster your page can load for your users, the more likely they are to carry on browsing through your website as they know they will get valuable information quickly.

It is widely known in the industry that content is king. You wouldn’t want to find a web page based on a search query with little to no relevant information, so make sure you don’t do the same. Provide your visitors with high quality and unique content.

Content that is optimised for visitors and search engines that is both unique and informative is what you need to be producing. The on-page element of content creation and publication is the inclusion of keywords and key phrases. It is important to use these elements in a natural way that visitor will understand and find useful as keyword stuffing will only annoy readers and negatively impact your search result listings. Make sure you get a professional to implement valuable content on your website that strictly adheres to the latest on-page search engine optimisation rules and principles.

Your page links are like the walls of a building – they give your website and web pages structure and directions. When internal page links are not used as part of an SEO process then what is left is a highly optimised page with no context, supporting content or referrals.

To make the best of internal page linking, it is crucial to make use of relevant and useful in-page links in the body of the content that will provide the user with valuable additional information. Not only does this enhance the user experience for visitors, but it also provides structure and understanding for search engines when following links. This, in turn, provides more information that allows search engines to provide better rankings for a specific page.

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