SEO Analytics & Reporting
Improve and track search engine optimisation results and efforts with SEO analytics & SEO Reporting
In order for your website to get the results it requires to show up high on search engine result pages (SERPs) results, there are a number of Search Engine Optimisation (SEO) techniques that need to be applied. Gaining experience on these techniques and knowing what’s required from website owners to get results can be a daunting task. When one looks at all the algorithm updates that search engines publish to increase the quality of search results, it can easy become overwhelming for in-house web designers to practice SEO. Over and above the knowledge required to satisfy search engines’ requirements comes the need to be able to extract data and compile them into useful SEO analytics through SEO Reporting.
Do you want to see what SEO packages we have to offer?
- Website Traffic 100% 100%
- Domain & Page Authority 100% 100%
- Algorithm Tracking 100% 100%
- Conversion Tracking 100% 100%
- Competitor Tracking & Analysis 100% 100%
- Keyword Tracking 100% 100%
- Error Reporting 100% 100%
- Visitor Demographics 100% 100%
- Google Analytics & Webmaster 100% 100%
- Inbound & Outbound Link Analysis 100% 100%
SEO Analytics and why do you need it
Putting together a great website that users enjoy and return to are a must, but without your website being found you will be losing a lot of traffic. Search engine optimisation is a vital component to the overall success of your website and can be the difference between online success and failure. When you consider how much time and effort is going into the success of your website and SEO, it becomes clear that not having access to in-depth seo analytics can render all your efforts useless.
SEO analytics is the process of collecting a number of different key data points from your website, social channels and external websites from SEO Reporting to gain insights into performance. This allows for better future decisions as well as to base future campaigns on actual data and not guesses. Without analytics you can very easily find yourself spending a lot of time and effort in areas that do not render results or that your target audience is not interested in.
To effectively gather all the information that is required to make SEO analytics worthwhile you need a combination of analytics tools, lots of experience and a great understanding of the SEO environment. Many companies insist that website design, content generation, SEO and analytics be kept in-house, but when comprehensive cost and skills analysis is done, it more often than not shows that enlisting the skills of experts are both cost and time effective.
Are you lacking the insights and reporting you need ?
What are some of the elements you can expect to see in SEO analytics reports?
- Algorithm Updates
- Heat Maps
- Keyword Performance
- Domain & Page Authority
An extremely important and often under-reported item in SEO analytics is that of search engine algorithm updates. Search engines update their search algorithms on a regular basis to improve search results to deliver a better and more accurate user experience. Each of these updates include a number of updates to ranking signals that can positively or negatively impact your search results. Your results may also be unchanged, but without accurate tracking and reporting of these updates, you will never know if your website has benefited or been penalised.
Domain Authority (DA) is a search engine ranking score developed by a leading SEO analytics giant that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Page Authority is based on data from a web index and takes into account a multitude of differentfactors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.
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