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Social Media Marketing
Give your business a personality with Social Media Marketing from Savvy Sprout
A rapidly growing and highly effective online marketing activity known as Social Media Marketing (SMM) is a marketing service offered by Savvy Sprout. This form of digital marketing aims to increase you website traffic, add a personality to your brand, enhance your brand credibility, increase visibility, and open the door to social feedback. It also contributes to better Search Engine Optimisation (SEO) results by building an online network of connection.
Social media, as most people know by now, is an online platform that allows people to share news and information as well as interact with others. Social media gives people the ability to be social or have social interactions without having to be with a specific person or group. It allows you to start conversations, comment on other conversations, share pictures or personal updates, and more. Since the rise of social media there has been a dramatic increase in the amount of social platforms that have become available for people to use. A couple of examples of these platforms are Facebook, Twitter, LinkedIn, Pinterest, Digg, Instagram, Google+, and YouTube.
Social Media Marketing, on the other hand, is social media that is targeted at businesses. Whether you are an advocate of social media or not, you need to be aware that your customers and prospects are online and using social media channels. You should most certainly be including social media marketing into you Digital Strategy to maximise its effectiveness.They are online and interacting on blogs, news portals and social media to get the information, commentary, and insights they need. If your business is not there to give them the platform for expression and commentary, then you can be sure that one of your competitors will.
In order for your social media marketing campaigns to be successful and have the desired outcome you need to remember that social media marketing is used to strengthen and boost your existing brand, which is mostly done through igh quality, unique and valuable content. Social media marketing is not a tool to base your brand or marketing campaign on, but is rather an extension of your marketing and branding efforts. You need to use social media marketing as an extension of everything else your business does and create a voice for your business to support customers and lure new prospects. This is where the expertise of Savvy Sprout offers your business great benefits.